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Effective storytelling is the key to appealing to the world's most discerning buyers with your luxury real estate marketing, Mike Collins writes.
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These five emails start the right conversations with the right people, Jimmy Burgess writes, and they are cued up and ready to go to work for you right now.
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Word of mouth is great, Stacey Ross Cohen writes, but in today's ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health.
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Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients.
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If the government keeps tight control over the mortgage giants and provides an "implicit guarantee" of their debt, rates might rise by 1/5 of a percentage point, Stanford researchers conclude.
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On Thursday night, police responded to a report in the 1200 block of Butterfly Way in Banning, California, over an assault with a deadly weapon. The unidentified agent was under the impression the property was vacant, and had to go to the hospital.
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Real estate coach Darryl Davis offers insights for crafting a compelling listing conversation with a variety of client types.
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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.
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Massachusetts broker Stephen D. Webster has been indicted for allegedly stealing $11.6 million from consumers and agents by diverting escrow funds into his business and personal accounts.
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ERA Real Estate Brand President Alex Vidal talks about consumer behavior and why "radical honesty" is more important than ever as AI influences the home shopping experience.
